If you prefer that your PPC efforts continue to be successful in 2020, you have no choice but to evolve. In some cases, this development will involve thinking things differently than before.
If your program is not in an advanced state, here are ten strategies to try this season (without a specific order).
1. Layered audience: demography and affinity
It’s no secret that a campaign will work best when it clearly defines who it is for.
By using the combined power of Google Analytics and ads, you’re ready to showcase your campaigns with the best chance of success by targeting the people most likely to take action. I see demography and affinity as a more passive classification of “who they are.”